Recruitment Campaign

How the new brand look and feel translated to recruitment efforts.

AD: Sarah Vanderson

CW: Rachel Golembiewski

Wedgwood

Wedgwood is a lot of things—but at its core, it’s a residential treatment center for teens facing trauma, abuse, mental health issues, and addiction.

They came to us seeking help with recruitment. We mentioned that a brand campaign could help these efforts.

We sold them on both, resulting in 720 applications in a single month.

Tag & Tone

On average, teens fail 12 different placements before arriving at Wedgwood. And while we understand that their trauma, addiction, and mental health issues are not something that can be necessarily cured, Wedgwood offers healing in meaningful ways: providing belonging, infusing hope, mending relationships, and fostering belief.

Wedgwood is the place where healing can finally begin.