MUNTERS

Research showed Munters’ main competitors were happily cruising along in their own lanes: one was all about sustainability, another about animal comfort, and another about driving profits. We found a lane for Munters to differentiate themselves, putting the focus back on the farmers and the control that the Munters Drive can bring their operation.

The results: A 20% increase in sales of the Munters Drive.

Nurture track

SOCIAL

Brochure

Munters utilizes a door-to-door—or farm-to-farm—sales approach, meaning a seemingly simple brochure became paramount to the success of this campaign.

AD: Sarah Vanderson

CD: Susan Patrick

CW: Rachel Golembiewski